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A Growing Future
for BC Wine

Uniting industry for a sustainable future

Cultivating a Thriving Future for the BC Wine Grape Industry

Our Vision: A prosperous and sustainable BC wine grape ecosystem that nurtures our diverse and thriving agricultural lands, fostering success for generations to come.

The Mission: Uniting a collective of industry experts who strategically drive BC’s vibrant wine industry to create and leverage opportunities through investments in people, place and product.

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Nurturing Vines,
Building Futures

Collaboration

We believe in the power of working together and creating opportunities to share knowledge, resources and expertise.

Transparency

We value honesty and create open lines of communication regarding the WGITF purpose, progress and opportunities.

Trust

We act in the best interests of the BC wine grape industry and foster a culture of mutual respect.

Adaptability

We recognize the need to be able to embrace change and leverage new opportunities based on changing markets and environmental conditions to ensure enduring success.

The Economic Impact of BC Wine

BC’s wine industry generates billions, supports thousands of jobs, and drives local businesses. With ongoing growth and global recognition, it remains key to the province’s agriculture and tourism.

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wine grape growers & producers
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contributed to BC’s economy
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dollars of tourism-related economic impact
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Creating a Flourishing Future,
Together

Our Approach

Designed as an initial two-year initiative, the task force emphasizes broad industry input through workshops, focus groups, and consultations. This process ensures everyone feels ownership of the final plan, which will serve as a clear roadmap for sustainable growth and a unified path forward for BC’s wine grape industry.

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Working Groups

In summer 2025 the BC Wine Grape Industry Task formed six working groups to work on specific themes to address the primary issues facing the BC wine grape industry. The six working groups are:

These groups, consisting of between six to ten members each have been meeting on a regular basis to determine the strategic priorities and frame priority projects that will provide tangible, results for the industry. While our working group memberships are currently full, we encourage all within the industry to get involved in a working group community. This is an open group with unlimited seats for those who want to stay informed, engaged and contribute their knowledge. Community Members will receive early updates, be invited to provide feedback on draft ideas, and help guide the group’s direction through ongoing engagement.

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