As the Task Force continues to advance projects that support the long-term sustainability and prosperity of BC’s wine grape sector, we want to ensure industry members stay informed, connected, and aware of opportunities to get involved.
Each month, we’ll share progress updates from our working groups, highlight key milestones, and provide information about upcoming engagement opportunities. Whether you’re a grapegrower, winery owner, winery professional, industry association member, supplier, or service provider, these updates are designed to help you understand the work underway and how it may impact the future of our industry and support your business.
We encourage you to share this newsletter with colleagues and industry peers who may not yet be familiar with the Task Force. The more voices engaged in these conversations, the stronger and more representative our collective efforts will be.
Please check this website regularly for the latest information, project updates, and resources.
Industry Events & Meetings
It has been a busy few months for the Program Delivery Team, with attendance at the Southern Interior Horticulture Show, Wine Growers BC Insight Conference, Wine Island Growers’ Association AGM, BC Tourism Industry Conference, and the Wine and Viticulture Research Symposium. Since February of this year, WGITF has also facilitated 21 Working Group meetings, 3 Advisory Committee Meetings and 2 Communications Committee Meetings.
A WGITF delegation including representatives from all industry associations also attended a roundtable with The Honourable Lana Popham, Minister of Agriculture and Food, to provide an update on the task force and its progress to date.
Long-Term Industry Strategy
In March 2026, the BC Wine Grape Industry Task Force (WGITF) announced Deloitte as the successful partner to develop a Long-Term Industry Strategy to support the resilience, sustainability, and long-term prosperity of BC’s wine and grape sector.
Over the coming months, there will be several opportunities for industry members to engage as the strategy develops. Insights and input from across the province will ensure that the final strategy reflects the needs and aspirations of BC’s diverse wine and grape sector. Stay tuned to this space for updates on engagement opportunities and click here to read the Deloitte announcement.
Virtual Industry Update – June 17
We have our second Virtual Industry Update coming up on June 17. During this session, we will provide an update on the various working group projects, engagement opportunities for the Long-Term Strategy and provide an open forum for questions.
Date: Wednesday, June 17
Time: 12:30 PM
Click here for link details.
Project Updates
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Business Economics
AC liaison: Dapinder Gill
8 Members
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| Project | Update | Status |
| Business Modelling & Benchmarking Toolkit |
Negotiations in progress. Award expected early June. |
In Progress |
View strategic priorities → |
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Climate Resilience
AC liaison: Felix Egerer
10 Members
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| Projects | Update | Status |
| Wine Grape Research Hub | Negotiations in progress. Award expected early June. |
In Progress |
| Clean Plant Material Standards Scan | Next project to begin once the Research Hub is underway. | In Development |
View strategic priorities → |
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Data Strategy
AC liaison: TBD
9 Members
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| Projects | Update | Status |
| Wine Grape Sector Data Foundations | Negotiations in progress. Award expected early June. |
In Progress |
| Decision Aid Platform Strategic Options | Working with Cross-Commodities Leadership Support Project and BC DAS. | In Progress |
View strategic priorities → |
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Long-Term Industry Strategy
AC liaison: Vincent Ong
10 Members
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| Project | Update | Status |
| Development of a Long-Term Industry Strategy | The team at Deloitte has been busy behind-the-scenes gathering data and insights. They are just kicking off their engagement strategy, which will require input from all levels of industry. Stay tuned for engagement opportunities to come shortly. | In Progress |
View strategic priorities → |
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Market Development
AC liaison: Lauren Skinner Buksevics
9 Members
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| Projects | Update | Status |
| Interprovincial Market Intelligence | Partnered with WGBC for a BCAFE Grant Application that is in early phases. Terroir Consulting is the supporting consultant. Expected completion: Fall 2026 |
In Progress |
| Producer Market Navigation Assets | Also part of the partner BCAFE Grant Application. Expected completion: Fall 2026 |
In Progress |
View strategic priorities → |
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Organizational Alignment
AC liaison: Jeff Guignard
8 Members
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| Project | Update | Status |
| Organizational Landscape & Alignment Assessment | Negotiations in progress. Award expected early June. |
In Progress |
